Angel Domingo, a 48-year-old who recently moved to a home in Toronto, wanted to get rid of a stick of string cheese after he found it in his new fridge, Global News reported.
Domingo placed an ad for the cheese on Canadian advertising site Kijiji, but after he received no takers he wanted to see how a billboard could come to his aid.
“It’s a pretty good cheese string. I haven’t seen a cheese string in a long time, and I think, you know, it’s of some value. I wanted to get rid of it,” Domingo told Narcity.
The ad, placed in Toronto’s billboard-laden Yonge-Dundas Square, asked Canadians if they wanted to trade for the Black Diamond brand dairy product with “no lowballs.”
Domingo admitted the string cheese is the “strangest thing” he’s ever had to offer, but the billboard, which went live earlier this week, has caused offers to appear in “droves,” according to Global News.
Some of the offers have included Persian cats, someone’s girlfriend and a unique box of Lucky Charms cereal, he told Narcity.
“[They] said they would pick through it, so it was only charms. I thought that was pretty nice, but if I had the time, I’d do that myself,” Domingo said.
Domingo wouldn’t tell the Canadian news outlets how much he paid for the billboard but he’s still awaiting the right trade.
“I’ve been telling everybody the same thing when they asked me what I’m looking for. … It’s like you’ll know when you see it,” Domingo said.